AdLoop

Tools 60 of 153

29 only read, 27 change things, 4 can delete or overwrite. A ? marks an optional parameter.

health_check

Checks sign-in and API access and reports which tools are switched on

list_accounts

Lists the Google Ads accounts the sign-in can reachlimit?: integer

get_campaign_performance

Campaign cost, conversions, CPA, ROAS and impression share for a date rangecustomer_id?: stringdate_range_start?: stringdate_range_end?: stringcompact?: boolean

get_ad_performance

Ad copy with clicks, CTR and policy statuscustomer_id?: stringdate_range_start?: stringdate_range_end?: stringcompact?: boolean

get_keyword_performance

Keyword metrics with quality scorescustomer_id?: stringdate_range_start?: stringdate_range_end?: stringcompact?: boolean

get_search_terms

The search queries that triggered clickscustomer_id?: stringdate_range_start?: stringdate_range_end?: stringcompact?: boolean

get_recommendations

Google's own recommendations for the account with their expected effectcustomer_id?: stringrecommendation_types?: arraycampaign_id?: string

get_pmax_performance

Performance Max results and asset group strengthcustomer_id?: stringdate_range_start?: stringdate_range_end?: string

get_change_history

Who changed what in the Ads account and whencustomer_id?: stringdate_range_start?: stringdate_range_end?: stringcampaign_id?: stringresource_types?: arraylimit?: integer

run_gaql

Runs a Google Ads Query Language query of your ownquery: stringcustomer_id?: stringformat?: string

run_ga4_report

Custom GA4 report with filters, sorting, paging and a comparison perioddimensions?: arraymetrics?: arraydate_range_start?: stringdate_range_end?: stringproperty_id?: stringlimit?: integerdimension_filter?: arraymetric_filter?: arrayorder_by?: arrayoffset?: integercompare_start?: stringcompare_end?: string

run_realtime_report

Live GA4 numbers, handy right after a tracking deploydimensions?: arraymetrics?: arrayproperty_id?: string

get_tracking_events

GA4 event names and how often each fireddate_range_start?: stringdate_range_end?: stringproperty_id?: string

analyze_campaign_conversions

Matches Ads clicks to GA4 sessions and conversions per campaigndate_range_start?: stringdate_range_end?: stringcustomer_id?: stringproperty_id?: stringcampaign_name?: string

landing_page_analysis

Paid traffic, engagement and conversions per landing pagedate_range_start?: stringdate_range_end?: stringcustomer_id?: stringproperty_id?: string

attribution_check

Compares conversions reported by Ads with the matching GA4 eventsdate_range_start?: stringdate_range_end?: stringcustomer_id?: stringproperty_id?: stringconversion_events?: array

validate_tracking

Checks a list of expected event names against what GA4 recordsexpected_events: arrayproperty_id?: stringdate_range_start?: stringdate_range_end?: string

audit_event_coverage

Joins events from your code, GTM tags and GA4 fires and gives each a statusexpected_events: arraygtm_account_id?: stringgtm_container_id?: stringproperty_id?: stringdate_range_start?: stringdate_range_end?: string

generate_tracking_code

Writes the gtag snippet for a GA4 eventevent_name: stringevent_params?: objecttrigger?: stringproperty_id?: stringcheck_existing?: boolean

list_gtm_tags

Tags in a Tag Manager container and the triggers that fire themgtm_account_id?: stringgtm_container_id?: stringworkspace_id?: string

get_gtm_workspace_diff

Unpublished changes waiting in a GTM workspaceworkspace_id: stringgtm_account_id?: stringgtm_container_id?: string

draft_gtm_tag changes

Plans a new or edited GTM tag (needs gtm.write_enabled)name?: stringtag_type?: stringparameters?: arrayfiring_trigger_ids?: arrayblocking_trigger_ids?: arraypaused?: booleannotes?: stringtag_id?: stringworkspace_id?: stringgtm_account_id?: stringgtm_container_id?: string

draft_gtm_variable changes

Plans a new or edited GTM variable, such as a data layer key (needs gtm.write_enabled)name?: stringvariable_type?: stringdata_layer_key?: stringdefault_value?: stringparameters?: arraynotes?: stringvariable_id?: stringworkspace_id?: stringgtm_account_id?: stringgtm_container_id?: string

draft_publish_gtm_workspace deletes

Plans publishing a GTM workspace as a live versionversion_name?: stringversion_notes?: stringworkspace_id?: stringgtm_account_id?: stringgtm_container_id?: string

run_gsc_report

Search Console clicks, impressions, CTR and positionsite_url?: stringdimensions?: arraydate_range_start?: stringdate_range_end?: stringlimit?: integersearch_type?: stringdimension_filter_groups?: arraydata_state?: stringaggregation_type?: stringstart_row?: integer

analyze_page_speed

PageSpeed Insights scores and Core Web Vitals for one URLurl: stringstrategy?: string

get_merchant_feed_health

Merchant Center product approval counts and the main feed issuesaccount_id?: string

discover_keywords

Keyword Planner ideas from seed words or a page URLseed_keywords?: arrayurl?: stringgeo_target_id?: stringlanguage_id?: stringpage_size?: integercustomer_id?: stringinclude_monthly_volumes?: boolean

estimate_budget

Forecast of clicks, cost and conversions for a keyword setkeywords: arraydaily_budget?: numbergeo_target_id?: stringlanguage_id?: stringforecast_days?: integercustomer_id?: string

draft_campaign changes

Plans a paused Search campaign with budget, ad group and keywordscampaign_name: stringdaily_budget: numberbidding_strategy: stringgeo_target_ids: arraylanguage_ids: arraycustomer_id?: stringtarget_cpa?: numbertarget_roas?: numberchannel_type?: stringad_group_name?: stringkeywords?: arraysearch_partners_enabled?: booleandisplay_network_enabled?: booleandisplay_expansion_enabled?: booleanmax_cpc?: numberlocation_option?: stringnegative_location_option?: stringtracking_url_template?: stringfinal_url_suffix?: stringurl_custom_parameters?: array

draft_shopping_campaign changes

Plans a paused Standard Shopping campaign on a Merchant Center feedcampaign_name: stringdaily_budget: numbermerchant_id: stringproduct_bid: numbergeo_target_ids: arraybidding_strategy?: stringtarget_roas?: numbermax_cpc?: numbercampaign_priority?: stringfeed_label?: stringad_group_name?: stringsearch_partners_enabled?: booleancustomer_id?: string

update_campaign changes

Plans changes to bidding, budget, targeting or URL options of a campaigncampaign_id: stringcustomer_id?: stringbidding_strategy?: stringtarget_cpa?: numbertarget_roas?: numberdaily_budget?: numbergeo_target_ids?: arraylanguage_ids?: arraysearch_partners_enabled?: booleandisplay_network_enabled?: booleandisplay_expansion_enabled?: booleanmax_cpc?: numberlocation_option?: stringnegative_location_option?: stringtracking_url_template?: stringfinal_url_suffix?: stringurl_custom_parameters?: array

draft_responsive_search_ad changes

Plans a new responsive search adad_group_id: stringheadlines: arraydescriptions: arrayfinal_url: stringcustomer_id?: stringpath1?: stringpath2?: string

draft_keywords changes

Plans keyword additions to an ad groupad_group_id: stringkeywords: arraycustomer_id?: string

add_negative_keywords changes

Plans negative keywords on a campaigncampaign_id: stringkeywords: arraycustomer_id?: stringmatch_type?: string

draft_sitelinks changes

Plans sitelink assets for a campaigncampaign_id: stringsitelinks: arraycustomer_id?: string

update_sitelink changes

Plans an edit to the text, URL or descriptions of an existing sitelinkasset_id: stringlink_text?: stringfinal_url?: stringdescription1?: stringdescription2?: stringcustomer_id?: string

draft_callouts changes

Plans callout assets at account, campaign or ad group levelcallouts: arraycampaign_id?: stringad_group_id?: stringscope?: stringcustomer_id?: string

update_callout changes

Plans new text for an existing callout assetasset_id: stringcallout_text: stringcustomer_id?: string

draft_structured_snippets changes

Plans structured snippet assetssnippets: arraycampaign_id?: stringad_group_id?: stringscope?: stringcustomer_id?: string

update_structured_snippet changes

Plans new values or a new header for a structured snippetasset_id: stringvalues: arrayheader?: stringcustomer_id?: string

draft_call_asset changes

Plans a call asset with a phone number and optional hoursphone_number: stringcountry_code: stringcampaign_id?: stringad_group_id?: stringscope?: stringcall_conversion_action_id?: stringad_schedule?: arraycustomer_id?: string

update_call_asset changes

Plans changes to the number, conversion action or hours of a call assetasset_id: stringphone_number?: stringcountry_code?: stringcall_conversion_action_id?: stringcall_conversion_reporting_state?: stringad_schedule?: arrayclear_ad_schedule?: booleancustomer_id?: string

draft_promotion changes

Plans a promotion asset such as a percentage or amount offpromotion_target: stringfinal_url: stringlanguage_code: stringmoney_off?: numberpercent_off?: numbercampaign_id?: stringad_group_id?: stringscope?: stringcurrency_code?: stringpromotion_code?: stringorders_over_amount?: numberoccasion?: stringdiscount_modifier?: stringstart_date?: stringend_date?: stringredemption_start_date?: stringredemption_end_date?: stringad_schedule?: arraycustomer_id?: string

update_promotion changes

Plans edits to an existing promotion asset or clears some of its fieldsasset_id: stringpromotion_target?: stringfinal_url?: stringmoney_off?: numberpercent_off?: numbercurrency_code?: stringpromotion_code?: stringorders_over_amount?: numberoccasion?: stringdiscount_modifier?: stringlanguage_code?: stringstart_date?: stringend_date?: stringredemption_start_date?: stringredemption_end_date?: stringclear_fields?: arrayad_schedule?: arraycustomer_id?: string

draft_price_asset changes

Plans a price asset listing offers with pricesofferings: arrayprice_type: stringlanguage_code: stringcampaign_id?: stringad_group_id?: stringscope?: stringprice_qualifier?: stringcurrency_code?: stringcustomer_id?: string

draft_business_name_asset changes

Plans a business name asset for the account or a campaignbusiness_name: stringcampaign_id?: stringscope?: stringcustomer_id?: string

link_asset_to_customer changes

Plans attaching existing assets at account levellinks: arraycustomer_id?: string

add_ad_schedule changes

Plans ad schedule slots (days and hours) on a campaigncampaign_id: stringschedule: arraycustomer_id?: string

draft_key_event changes

Plans marking a GA4 event as a key eventevent_name: stringcounting_method?: stringproperty_id?: string

pause_entity changes

Plans pausing a campaign, ad group, ad, keyword or asset groupentity_type: stringentity_id: stringcustomer_id?: string

remove_entity deletes

Plans removing an Ads entity for goodentity_type: stringentity_id: stringcustomer_id?: string

confirm_and_apply deletes

Runs a planned change, as a dry run unless dry_run is falseplan_id: stringdry_run?: boolean

upload_images

Opens an upload card or link for image files to use in assets

list_reddit_accounts

Reddit businesses and ad accounts the sign-in can reach

get_reddit_performance

Reddit Ads spend, clicks, conversions and CPA with optional breakdownsad_account_id?: stringlevel?: stringdate_range_start?: stringdate_range_end?: stringbreakdown?: stringcompact?: boolean

draft_reddit_campaign changes

Plans a new Reddit Ads campaigncampaign_name: stringobjective: stringfunding_instrument_id: stringad_account_id?: stringcampaign_budget_optimization?: booleandaily_budget?: numberlifetime_budget?: numberbid_strategy?: stringbid_type?: stringbid_value?: numberoptimization_goal?: stringconversion_pixel_id?: stringspend_cap?: numberstart_time?: stringend_time?: stringschedule?: arrayview_through_conversion_type?: string

draft_reddit_ad changes

Plans a Reddit ad with its post, or promotes an existing postad_group_id: stringprofile_id?: stringheadline?: stringclick_url?: stringad_account_id?: stringad_name?: stringpost_type?: stringbody?: stringimage_url?: stringcall_to_action?: stringdisplay_url?: stringallow_comments?: booleanpost_id?: stringvideo_url?: stringthumbnail_url?: stringcarousel_cards?: array

update_reddit_campaign changes

Plans budget, bid, date or schedule changes to a Reddit campaigncampaign_id: stringad_account_id?: stringname?: stringdaily_budget?: numberlifetime_budget?: numberspend_cap?: numberbid_strategy?: stringbid_type?: stringbid_value?: numberstart_time?: stringend_time?: stringschedule?: array

remove_reddit_entity deletes

Plans archiving a Reddit campaign, ad group or ad, which cannot be undoneentity_type: stringentity_id: stringad_account_id?: string